How to set the price of your home?
Don’t be misled by Market Study Platforms.


To set a fair price in line with the current market, it is not enough to wait for the various market study platforms to provide an assessment that is truly rigorous and reflective of your property. While these tools offer a practical overview based on broad data, they cannot replace a detailed, contextualized analysis carried out by experienced local professionals, or a more in-depth investigation of the property itself.

We recommend relying on someone with experience in property valuation, who has in-depth knowledge of the area where the property is located and who can carry out a detailed analysis of the property. If you still have doubts about the most appropriate price, we suggest complementing this analysis with data provided by one of the available platforms and comparing the two perspectives.

At Homaze, we determine the value of properties (mostly) based on our experience and, when appropriate, compare it with data provided by a market study platform.

Setting a fair price for a property is not an easy task, especially since there are several risks associated with an incorrect valuation:

- Overpriced
Setting a price significantly above the market value carries the risk of deterring potential buyers, causing the property to remain on the market for a long period of time. As a result, it may become necessary to lower the price later, causing potential buyers to become suspicious.

- The “famous” Market Value
Setting the price of a home according to the market value is a safe strategy; however, depending on the state of the real estate market and the property’s location, the market value may not fairly reflect the actual value of the property.

- Underpriced
Setting a price below the market value can generate significant interest, but it may also raise doubts, deterring potential buyers.

- Price suggested by friends
No matter how well-intentioned they are, if someone gives you their opinion on the ideal price to sell your home, we recommend listening only if that person has experience in the real estate market and is up to date with the current trends in the sector. An incorrect property valuation can compromise its sale for years!

- Fair Price: This is the price set taking into account the current situation of the real estate market in the region where the property is for sale, as well as various factors such as location, size, condition, and more—factors that only an experienced professional will be able to indicate.

With that in mind, we would like to emphasize the importance of carefully analyzing the local property market, taking into account the characteristics and features that add value to the property. Only with experience and expertise will you be able to arrive at a value that is considered FAIR for both the seller and the buyer.

Do you have a property to sell and don't know what the most appropriate price would be? Contact us and find out the real and fair value of your home!

info@homaze.pt | +351 910 616 058
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